We kicked off our 10th anniversary in absolute style. The first Breakthrough event of the year, first time in Mumbai, was a great success. Attended by some of the coolest people from the fashion industry it was fashion event for a cause, in true breakthrough style. We at Breakthrough are constantly breaking the norms and [...]
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The international ’16 days of Activism against gender based violence’ kicked off across the world on 25th Nov emphasizing on the inclusion of woman rights within the real of human rights. The international campaign originated from the first Women’s Global Leadership Institute sponsored by the Center for Women’s Global Leadership (CWGL) at Rutgers University in [...]
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When the famous Bollywood film Khalnayak (Villan, 1993) was released there was an outcry in the nation protesting against the obscenity and vulgarity of the song ‘choli ke peeche’ featuring two women, (Neena Gupta and Madhuri Dixit) singing to each other in erotic banter with a silent male audience. Before the 1990s, women in Hindi [...]
Read more →Women and Men Unite to End Violence against Women The ground-breaking Bell Bajao blog celebrated International Women’s Day by organizing a blog action week . Asking readers to be change agents and “ring the bell”, we invited stories of people, especially men, whose actions, beliefs, thoughts, professions or even words support women’s rights. With dynamic [...]
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Lucknow On the eve of International Women’s Day our Youth Rights Advocates took the Bell Bajao! campaign on to the streets of Lucknow to generate awareness on the issues of violence against women and the Protection of Women against Domestic Violence Act 2005.The Breakthrough call to action of bell bajao or “ring the bell” found [...]
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As part of its 360 degree media campaign to end domestic violence, Breakthrough ran mobile video vans in six districts across three Indian states. Supported by our local media and NGO partners , the vans travelled through Uttar Pradesh (Lucknow and Aligarh), Maharashtra (Aurangabad and Nasik) and Karnataka (Dakshin Kannada and Mandya). Targeting the general [...]
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Mumbai Mumbai rang in the change, when Breakthrough launched its third multimedia campaign—Bell Bajao – a call to both men and women to bring domestic violence to a halt. The campaign, in collaboration with The Ministry of Women and Child Development, UNIFEM and the United Nations Trust Fund was released by popular Bollywood actor and [...]
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