You have already seen the Bell Bajao Cause Ambassador Boman Irani’s call to action. The second in our series of celebrity champion voices is the veteran lyricist and script, dialog and story writer from Bollywood, Mr. Javed Akhtar. When asked about domestic violence, he starts out by hitting hard at the very terminology of this [...]
Read more →Sarita took the Breakthrough training in Nov’09. Before the training she had never heard of domestic violence or gender issue. She knew that women get beaten up but didn’t know how to articulate that as a rights violation and didn’t know what to do about it. After the training she felt empowered. One of the [...]
Read more →The impact of the Bell Bajao campaign is surely larger than we thought. The three TV spots created by Ogilvy & Mather featuring campaign ambassador popular actor Boman Irani has not only reached 132 million people through television, radio and press in India they have also had unprecedented impact across the Globe. Inspired by our [...]
Read more →Hi, this is Breakthrough Rights Reporter Ashish reporting from Kanpur. I met Prabha Singh an amazingly courageous and outspoken woman who have brought great change in her community with her activities. Prabha Singh is also one of our Rights Advocates
Read more →Extending the Breakthrough Leadership program, we have started involving some of our rights advocates in a new program called ‘Rights Reporters.’ This is a capacity building activity intended to enable them to make short issue based video content for web2.o. Our rights advocates are now the voices from the community directly reaching to the world [...]
Read more →