Being a girl in it self is the biggest challenge a human being can face. When in womb she has less than 50% chances to see the light of day. She is on the mercy of her bearer. Outside the womb the cruel members of the family who have given birth to her just to [...]

Neha is one of our Rights Advocate; she has passed out her intermediate going to do B.A. She had taken a part of our Bell bajao video van. She is spreading messages about the “bell bajao” into her community, among her friends, family and relatives.

As per her “now we should try to understand exactly domestic violence [...]

For her, discrimination has many faces. As a minority tribal, she has been at the receiving end of strong and violent anti-tribal tirades in her home state Manipur. As a community member, she has been denied of several rights by the government and as a woman from a poor family, she has been denied jobs [...]

To be young and in love has proved fatal for many young girls and boys in parts of north India as an intolerant and bigoted society refuses to accept any violation of its rigid code of decorum, especially when it comes to women.
For those who aren’t aware, an ‘honour killing’ is carried out when family [...]

Tiwari ji is working in a Government organization. He is residing in Bakshi ka talab which is 20 Km from Lucknow city.
He has watched the Bell Bajao PSA on TV. Initially the message of the PSA was not very clear to him. But his son helped him to understand that one should raise voice against [...]

Breakthrough’s applauded Bell Bajao! Campaign against Domestic Violence has bagged the prestigious Silver Lion in the Film Category at the Cannes Lions International Advertising Festival 2010. The Silver Lion is India’s only win in the Film category out of the five shortlisted entries. The films have been created pro bono by Ogilvy & Mather, Mumbai [...]

In connection with my previous blog post, education is quite possibly the strongest force against any form of domestic violence. Recently reported in The Washington Times, Rekha Kalindi a little girl at the age of 13 years had the guts to go against her parents orders of her getting married at a young age.
“My sister [...]

Among the five entries shortlisted from India for the Film Lions are two of the Bell Bajao ads! Creativeland Asia and Ogilvy India are the only two Indian agencies to have made it to the shortlist.
Ogilvy has three nominations – one for Fevicol’s Golden Jubilee Celebration film; and the other two for Breakthrough Trust’s [...]

Men have always been taught to perceive themselves as the superior sex. It is this conditioning that makes them believe they have to control their wives, especially if they are considered disobedient.
Domestic violence experts say the problem in India stems from a cultural bias against women who challenge their husband’s right to control their behavior. [...]