Here it is the big day, the video van launch is tomorrow. We checked out the van today, it is looking great. The creative of the van is designed by Ogilvy and Mathers and fabricated by Impact Communications.
Our day starts tomorrow with the Press conference in Mangalore Press Club at 11 am.
At 4.30 in the [...]
“Bell Bajao started off as a campaign against domestic violence. It has now become a movement, a movement that works. When it comes to your turn, do not hesitate, go and Ring the Bell” – Boman Irani
Bell Bajao is back, with a moving quote from Campaign Ambassador, Boman Irani; 3 brand new even more powerful Public Service Announcements, a brand new initiative called the Bell bajao Champion Voices, a Video Van and live performances by Swarathma
I started my journey on 4th March for the recently held ‘Kishori Mela – A space for Adolescent Girls’ in Karnataka. The mela was organized by Azim Premji Foundation in partnership with Breakthrough and Department of Public Instruction, Government of Karnataka. Breakthrough’s major contribution came in the form of providing conceptual clarity and creating highly [...]
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This year the world is celebrating the 100th anniversary of the International Women’s Day. It is a commendable thing then that in this year we have the women’s reservation bill passed by Rajya Sabha. Right after that achievement we have another reason to celebrate.
The Indian women in the armed forces now have equal rights as [...]
Dr. Mitu Khurana refused to abort her twin daughters when she was falsely tricked into a sex determination test by Dr.Kamal Khurana, her husband and also a doctor himself. Mitu’s story of struggle began here. Her staunch refusal to abort her children led her husband to eventually throw her out of their house. At other [...]
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The impact of the Bell Bajao campaign is surely larger than we thought.
The three TV spots created by Ogilvy & Mather featuring campaign ambassador popular actor Boman Irani has not only reached 132 million people through television, radio and press in India they have also had unprecedented impact across the Globe.
Inspired by our videos artists [...]
On 23rd January 2010 Mangalore will see a great conglomeration of inspirational women from various parts of the Dakshina Kannada district talking about ways to end domestic violence and discuss the case of Lt Shamshad. This open event is being organized by Breakthrough in partnership with about 300 to 400 Anganwadi workers from 9 Blocks in [...]
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We kicked off our 10th anniversary in absolute style. The first Breakthrough event of the year, first time in Mumbai, was a great success. Attended by some of the coolest people from the fashion industry it was fashion event for a cause, in true breakthrough style. We at Breakthrough are constantly breaking the norms and [...]
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We received this email directly from a victim of domestic violence in Abu Dhabi. She has been living with violence for long being beaten up in every few months. We are sharing her story with you, hoping somebody in her neighborhood would ring the bell and bring a halt. Unless somebody will come forward and [...]
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