Breakthrough’s applauded Bell Bajao! Campaign against Domestic Violence has bagged the prestigious Silver Lion in the Film Category at the Cannes Lions International Advertising Festival 2010. The Silver Lion is India’s only win in the Film category out of the five shortlisted entries. The films have been created pro bono by Ogilvy & Mather, Mumbai [...]

Among the five entries shortlisted from India for the Film Lions are two of the Bell Bajao ads! Creativeland Asia and Ogilvy India are the only two Indian agencies to have made it to the shortlist. Ogilvy has three nominations – one for Fevicol’s Golden Jubilee Celebration film; and the other two for Breakthrough Trust’s [...]

India’s premier fashion portal is celebrating its 4th Anniversary, on 16th June at Sahara Star, helps Breakthrough, ring the bell with the fashion fraternity. The popular campaign “Bell Bajao” will be integrated into the event as India’s leading designers express their solidarity for the cause. Leading participating designers include: Narendra Kumar, Rocky S, Archana Kochhar, Neeta [...]

Leaning back on my seat in the bus, on my way back home, I knew I was overwhelmed with mixed emotions. There was no one word that could define or describe my feelings and thoughts at that point, after spending four days, being an active part of the Bell Bajao campaign. In those four days, [...]

Under the Indian Constitution, all citizens have been guaranteed ‘equality before the law’. Article 15 prohibits discrimination “on grounds of religion, race, caste, sex or place of birth;” and Article 21, guarantees “protection of life and personal liberty”. To ensure these rights, in July’2009, the supreme court of India annulled Article 377 of the same [...]

Editor’s Note: This personal account was submitted to us by an anonymous reader who signed herself as DJ24. She writes about her personal story and seeks some answers from the readers of this blog. Please read on and help her with your thoughts. Some basic editing and spelling and grammar check has been carried on [...]