I am thrilled to announce that our campaign Bell Bajao have recently been on the main stage of the much prestigious TED India conference. Breakthrough founder Mallika Dutt gave a 3 min audience talk on the 2nd day of TED India conference, recently concluded in Mysore.

Mallika spoke briefly about the rampant domestic violence faced by women all over the world and followed it up with a short clip of our Bell Bajao Cricket TV spot.

TED audience were thrilled with the talk. Many conference member who were from India could easily identify the campaign as one of the most powerful campaigns they have seen on TV.

TED is an annual conference where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design but the event has over time broadened showcasing ideas that matter in any discipline.

TED India saw a line of strong and inspirational speakers who are part of the global feminist movement, including Kavita Ramdas, Director of Global Fund for Women; Eve Ensler, author of the phenomenal Vagina Monologues; Dancer and now Member of Parliament, Mallika Sarabhai and Sunita Krishnan, founder of Prajwala.

This was the first time TED conference was being held in India and I think it was great for Breakthrough to have a presence in it. The conference was held in Infosys campus in Mysore from 4th to 7th Nov 09.