I think Bell Bajao is a great initiative. It really brings into light a problem faced by a majority of women. A common problem with maybe no solution. However, all your advertisements focus on physical abuse. There is another facet of abuse, verbal one. Domestic violence need not always be physical to harm a person, verbal abuse can equally scar a person if not more. And statistics show that a lot more women including women from the upper strata of the society suffer from verbal abuse by the hands of their husbands/in-laws. It would be great if you could highlight this as well because since verbal abuse does not include physical violence, it oftens goes unnoticed and not many women acknowledge that they are being abused. But is leaves scars and unlike physical scars, they don’t heal so easily because they are scar the soul.
Trust you will do the needful, there are many out there who need you.