There are many people all over the world trying to reject gender-based violence in hugely creative and interesting ways. Zubin Driver is one such man and Fight-Back is the innovative campaign. Fight Back was started by the male employees of Cell 18 led by Zubin Driver (though the campaign is a personal initiative) after the New Year’s Eve Molestation Case outside JW Mariott Hotel in Mumbai last year.

‘Fight-Back or you’re dead!‘ is what they say on their website:

“Every day men and women all over the world face gender violence in some form. In fact, violence has become part of the fabric of life. Every one of us is exposed to physical or psychological violence in some form or the other, as perpetrators, mute spectators or victims. At FIGHT-BACK, we hope to engage with this phenomenon from as many different angles as possible. Our premise is that the idea that you can ‘FIGHT-BACK’ needs to be implanted in people’s heads.

Fight violence within and without. From a Gandhi led non-violent nation to a violent, badly behaved and rowdy country, the journey into modern India is a downward slide into civil chaos, where eve teasing, raping minors, and molestation is practiced with the same enthusiasm as destroying public and private property to justify ‘protest’. We are a society that now thinks it’s easier to gang up and beat people up rather than explain why or engage in a dialogue.

FIGHT-BACK is finally your movement. It will take the shape that you give it. Use it like a tool box, a rallying cry or a shield against violence. Woman, man or child, gender violence has to end.”

Join the Fight-Back Facebook page here.